Miro Pastry Shop
Modern and beautiful patisserie fantasies in Warsaw's Praga district.
branding
Challenge
Creating a place that will attract the attention of young and modern customers looking for elegant confectionery, but also older ones hoping for classics at their best.
Solution
A place full of contrasts, like Warsaw in the 1930s. Modern and beautiful confectionery fantasies and next to that, the sentimental smell of the past. We want to show you the fruits of the labour of three generations of artisan confectioners, for whom honesty and good taste are the best recipe.
How do you create a neighbourly atmosphere in a newly opened place? We came up with a slogan that the local community could use to wish each other a good day every day: Sweet wishes!
Strategy
Gaba Kunert