Paweł asked us to create a visual identity for his company. As a successful personal trainer Paweł helps other people to achieve their goals. We decided to create a logo that would be strongly associated with the environment in which Paweł spends most of his time. For that purpose, we went to the gym. Our attention was captured by the displays Our attention was drawn to the displays of the training machines, and in particular their characteristic bars indicating progress in excercise. Inspired, we created a legible logo on the basis of which we build other elements of the identification. We wish Paweł further success.